Our strategy
Liver disease is the big killer that no one is talking about. This needs to change.
We believe that liver disease and liver cancer are at a tipping point. By taking bold action ourselves and with others, we will start to shift that balance.
Our vision for 2026 to 2032 is based on building momentum to change lives for the better. It focuses on 4 key pillars to achieve this:
- Supporting everyone affected by liver disease and liver cancer
- Ensuring patients have access to the best care and treatment
- Awareness, early detection and behavioural support for everyone at risk
- Working with healthcare professionals to improve outcomes
Download our strategy
Download our 2026 – 2032 strategy and find out how we are building on momentum to change lives.
Our vision, mission and values
Vision
A world without liver disease
Mission
Transforming liver health through increased awareness, prevention, improved care and support
Goals
- To provide information and support to everyone affected by liver disease including liver cancer
- To increase awareness of liver disease and liver cancer to a wider audience
- To campaign for earlier detection and better treatment of all types of liver disease
- To work in partnership to drive up standards of care and encourage more research
- To grow the number of people who are engaged with us and drive up income
- To work effectively by having a clear mission, a motivated workforce and first class office processes.
Values
Aspiration – We think big about our impact and take managed risks to deliver our goals
Pioneering – We lead the way, build consensus and work in partnership to promote the best possible liver health
Empathy – We are compassionate and caring, showing respect and understanding to both those we support and one another
Integrity – We bring trust, honesty, and pride to everything we do
Equality – We work to remove inequality from our organisation and to reduce health inequalities for those we serve
Motivational Leadership – We are motivational leaders, nurturing collaboration, individual development and wellbeing
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